The plastic used to make the new Lush clear bottles has been collected within 50km of an ocean coastline or major waterway in Indonesia and would be at risk of entering and polluting oceans if it were not collected and recycled.

The move is expected to divert over three million bottles of plastic through UK supply of Prevented Ocean Plastic.Indonesia has been identified as an at-risk area because of the country’s lack of waste management and recycling infrastructure.The plastic is collected, taken to the collection centres before going through the recyclers, to packaging manufacturers for material distribution to Lush and other retailers for branding and use.
Lush has been using 100% recycled PET for its clear bottles for more than a decade. Working with Spectra Packaging, Lush has introduced certified recycled Prevented Ocean Plastic for its 100ml, 250m and 500ml bottles.